Weekly Performance Review

Global Staffing
Partners

Digital Marketing Performance Report

March 17 – 23, 2026

Melleka Marketing
📊 Performance Overview

Weekly Snapshot

Combined performance across Google Ads and Meta Ads for March 17 – 23, 2026.

Combined Ad Spend
$268.53
Google: $13.50 | Meta: $255.03
Total Clicks
183
Google: 7 | Meta: 176
Total Impressions
6,286
Google: 126 | Meta: 6,160
Facebook Leads
5
Cost per Lead: $51.01
Phone Calls
2
From Google Ads
Blended CPC
$1.47
Google: $1.93 | Meta: $1.45
🔍 Google Ads

Search Campaign Performance

GSP V1 account — 1 active campaign, 7 paused with $0 spend.

Spend
$13.50
Clicks
7
Impressions
126
Phone Calls
2
CTR
5.56%
Strong
Avg CPC
$1.93
Campaign Status Spend Clicks Impr. Conv.
Search | Admin Role Active $13.50 7 126 0
7 campaigns paused Paused $0.00 0 0 0

Changes This Period

⚙
Disabled Search Network targeting on Search | Admin Role
Targeting
−
Added negative keyword "express temp agency" (exact match) to Search | Admin Role
Negative Keyword
−
Added negative keyword "staffing agency near me" (exact match) to Search | Admin Role
Negative Keyword
−
Added negative keyword "hire employees" (exact match) to Search | Admin Role
Negative Keyword
−
Added negative keyword "staffing agencies near me" (exact match) to Search | Admin Role
Negative Keyword
$
Updated CPC bid to $0.75 on Search | General ad group
Bid Adjustment
−
Added negative keyword "job" (exact match) to Search | Admin Role campaign
Negative Keyword
📱 Meta Ads

Facebook & Instagram Ads

2 active campaigns across lead generation and traffic objectives.

Spend
$255.03
Clicks
176
Impressions
6,160
On-Facebook Leads
5
+5 Leads
CTR (All)
2.98%
Above Avg
Cost per Lead
$51.01
Campaign Status Spend Clicks Impr. Leads / LPV
Lead Campaign | General Dynamic Active $224.77 113 5,187 4 leads / 5 LPV
Traffic Campaign | General Dynamic Active $6.41 63 973 50 LPV
4 campaigns paused Paused $0.00 0 0 —

Activity This Period

+
New ad set "General | Ad Set - Phone Only 2FA" created under Lead Campaign and activated
New Ad Set
🎯
Targeting updated with B2B targeting (New Active Business, enterprise employees, Business Decision Makers)
Targeting Update
✓
New ads submitted for review and approved on both Lead Campaign and Phone Only 2FA ad set
Ad Approval
🔎 SEO Performance

Organic Search Visibility

Current organic keyword rankings and domain health for globalstaffingpartners.com.

Organic Keyword Rankings

global staffing services
globalstaffingpartners.com
Position 57
Organic Keywords
1
Tracked in SEMrush
Backlinks
89
From 18 referring domains
Domain Authority
—
New domain building authority

SEO Recommendations

1
Continue building authority on the new globalstaffingpartners.com domain post-swap
Domain Authority
2
Target location-specific keywords (e.g., "staffing agency [city]") for local search visibility
Local SEO
3
Create service pages optimized for "admin staffing", "temporary staffing", and "HR staffing" keywords
Content Strategy
4
Submit sitemap to Google Search Console and ensure all key pages are indexed on the new domain
Technical SEO
📣 Social Media

Published Content

2 Facebook posts + 2 Instagram posts published during March 17 – 23.

✓ Work Completed

Tasks Completed

10 items completed across 5 categories during March 17 – 23.

🔍
Google Ads 6
Disabled Search Network targeting on Search | Admin Role
Added negative keyword "express temp agency" (exact match)
Added negative keyword "staffing agency near me" (exact match)
Added negative keyword "hire employees" (exact match)
Updated CPC bid to $0.75 on Search | General ad group
Added negative keyword "job" (exact match) to Search | Admin Role
📱
Meta Ads 3
Created new ad set "General | Ad Set - Phone Only 2FA" under Lead Campaign
Updated targeting with B2B targeting (New Active Business, enterprise employees, Business Decision Makers)
Submitted and got approval on new ads for Lead Campaign and Phone Only 2FA ad set
🌐
Website 1
Swapped the domain to display Global Staffing Partners and begin the domain change
⚡
CRM / Automations 1
Mapped new form flows in Zapier into the Melleka app to ensure leads and automations are tracked
📣
Social Media 1
Published 2 Facebook posts + 2 Instagram posts
🚀 Looking Ahead

Next Steps

Recommended priorities for the week of March 24 – 30.

Google Ads
Monitor Search | Admin Role performance with refined negative keywords. Consider expanding to additional role-specific campaigns as search volume data accumulates. Review phone call quality from the 2 calls received this week.
Meta Ads
Evaluate Phone Only 2FA ad set performance after first full week. Monitor cost per lead — at $51.01, optimize ad creative and targeting to bring CPL below $40. Scale Traffic Campaign if landing page views continue converting.
Website & SEO
Complete domain transition to globalstaffingpartners.com. Submit new sitemap to Google Search Console. Create optimized service pages targeting "admin staffing", "temporary staffing", and location-specific keywords.
Social Media
Continue posting 2x/week on both Facebook and Instagram. Develop content showcasing client success stories and industry expertise to build brand authority alongside paid campaigns.

Prepared by Melleka Marketing

melleka.com